July 10, 2017
Get ready! The Mobile Shopping Promotion is coming up! This promotion runs from August 1st to December 31, 2017.
Details from USPS:
Mobile Shopping Encourage mailers to adopt and invest in technologies that create consumer excitement and highlight the connection between the mail piece and the digital shopping experience. It is designed to enable customers to conveniently go from the mail piece, directly to a mobile optimized online shopping experience using technology platforms such as Quick Response Codes, Snap Tags, Watermarks and other advanced technologies.
Registration runs June 15 through December 31, 2017.
For more information on this promotion, please visit https://postalpro.usps.com/promotions/2017-mobile-shopping-promotion
July 6, 2017
On April 04, 2014, the USPS announced they were launching a Mail Anywhere program. This program was for customers who mailed at 90% Full-Service for the customer’s given business location and met electronic Full-Service verification criteria. According to the USPS, Full-Service mailers would have the opportunity to use the same permit at any location via the Mail Anywhere program.
In July of 2015, Schumann Printers, Inc. became officially authorized as a Mail Anywhere printer/mailer. For those who did not know this exciting news, we are making this our official announcement. Here is some more information about the Mail Anywhere program.
June 23, 2017
Schumann Printers, Inc. of Fall River has been awarded a 2017 Premier Print Award, for outstanding achievement in the production of Directories and Source Books. The Premier Print Awards is the graphic arts industry’s largest and most prestigious worldwide printing competition, hosted by Printing Industries of America, which recognizes those responsible for the creation and production of outstanding print communications.
Having examined thousands of entries from printing and graphic arts firms around the world, the judges bestowed upon Schumann Printers, Inc. the award, which honors technical excellence in this category of the competition. Less than 34% of the total entries in this year’s competition won an award.
Michael Makin, president and CEO of Printing Industries of America, notes, “Each year, the field of entries brings impressive work from some of the best printers in the world. Only a small number of companies receive any award. The craftsmanship and hard work of Schumann Printers, Inc. enabled them to produce an-award winning piece in the face of some very stiff competition.”
The Premier Print Awards is the printing industry’s oldest and largest worldwide graphic arts competition. In its 68th year, the competition recognizes those responsible for the creation and production of superior print communications. The event promotes excellence in print and rewards companies and individuals who produce the best in print media.
Headquartered in Warrendale, PA, Printing Industries of America is the world's largest graphic arts trade association representing an industry with approximately1 million employees. It serves the interests of more than 7,000 member companies. Printing Industries of America, along with its affiliates, delivers products and services that enhance the growth, efficiency, and profitability of its members and the industry through advocacy, education, research, and technical information.
For more information about Schumann Printers, Inc. call 920.484.3348.
May 18, 2017
On Wednesday, May 17, 2017, four exceptional graduating seniors at Fall River High School received Schumann Printers, Inc. Scholarships. Congratulations to Jamie Sukenik, Chelsie Lindell, Kaycee Bull, and Chloe Slotten.
Transcript of Scholarship Presentation:
Quality of work has been a hallmark of Schumann Printers success over the past 50 years. As we have printed millions of magazines, it is the quality of that book that makes all of the difference.
It is an honor to be in a room full of ambitious students, who hold that same commitment to quality.
As life pulls you in exciting new directions- as many of you are on the eve of graduation- I would like you to remember one thing.
The hard work you have put into your education is something no one can take away from you.
So, Relish in your intellect. Learn more. Push yourself. Continue to grow from your experiences. Believe in yourself. Never be afraid to fail. And most importantly, stay committed to quality work.
With all that said, I would like to honor four exceptional students. On behalf of Schumann Printers, I am pleased to announce this year’s Schumann Printer’s Incorporated Scholarship Recipients Jamie Sukenik, Chelsie Lindell, Kaycee Bull, and Chloe Slotten.
5 Ways to Attract Millennials to Your Business
April 12, 2017
A steadily increasing buzz has been heard about the difficulty of recruiting the millennial generation. Common claims floating around criticize the youngsters, born from 1982-2000, as lazy, entitled, socially inept, addicted to technology, self-centered, and oversensitive. These harsh assertions have painted the millennials as near impossible to employ. How do we overlook these stereotypes and begin to see the Millennials in a new way? First, let's take a closer look at the selfie-obsessed generation.
Millennials make up about one-third of the total U.S. population and are characterized by their vast diversity. Majority of this group are at the start of their careers and will be pivotal contributors to the economy. Millennials were directly affected by the 2007-2009 recession and struggled to find stability in the labor market. It is likely the they will suffer the effects of the recession for years to come. While Millennials are a highly educated group, nearly 64% attending college, they are crippled by debt averaging at $52,000 before they even start their careers. They were promised good, secure jobs after college, but were met with a competitive market where 50% cannot find a job in the first six months post-college. They are the first generation who have a 50/50 chance on whether they will make more money than their parents. How do you reach out to this down-trodden group? It's simple. Focus on creating an environment that they will thrive in.
Having a work environment that fosters teamwork is essential to attracting Millennials. The idea of division and competition is not favorable to a generation that wants nothing more than unity and collaboration. Contrary to the socially inept stereotype, Millennials actually highly depend on support and reassurance from their peers. They strongly believe that working together to tackle a problem, will be more beneficial than facing it alone.
To Millennials, honesty and authenticity goes a long way in the workplace. Being as Transparent as possible will not only get Millennials to be attracted to your business, but they will also want to stay. This group is not afraid to ask questions. If they feel they are being manipulated by their managers, underestimated by senior workers, or unfulfilled with their daily tasks, they'll simply leave in search of another job.
Technology was an integral part in Millennials path to adulthood. Thus, they realize the importance of having cutting-edge technologies to make things more efficient and productive. Businesses working on old systems, which could be improved, will discourage this group. Just because old ways have served a business well, it will frustrate a Millennial who knows that new technologies could create more efficient solutions.
Millennials crave making some kind of noticeable impact on the world. Whether it be through the business they work in, or a solo act, they want to see and feel like they are making a difference. Setting goals for Millennials to achieve is key from the beginning to have them see the path that will be ahead of them. They also want to see an overall career path trajectory in order to see the growth they will have in order to spur change/make a difference with where they are at.
In order for Millennials to feel like they are being engaged, they require lots of feedback. Similar to the way someone may like or comment on a social media post, Millennials want to know how they are preforming in the workplace. They also like to share their ideas to those around them, and to talk about potentiality.
The White House, (2014). 15 Economic Facts About Millennials.https://obamawhitehouse.archives.gov/ sites/default/files/docs/millennials_report.pdf
ORC International, (2016). The Value of Transparency to Millennial Employees.
April 12, 2017
Customers should NOT convert to the USPS Marketing Mail (formally known as Standard A Mail or 3rd class mail) until a date is announced.
Share Mail (formerly Alternate Postage) provides a mechanism for Businesses & Organizations to use the mail to share information, not only with their Customers but to have those Customers send the Share Mail letters & postcards to other parties – without their having to affix a stamp. Postage is paid by the share Mail account holder who produces and distributes the mail pieces.
2017 USPS Promotion Programs:
Tactile, Sensory & Interactive Mail Piece Engagement:
The Tactile, Sensory & Interactive (TSI) promotion encourages marketers to adopt advanced techniques on their mailpieces in order to drive customer engagement and response rates.
Emerging & Advance Technology Promotion:
The Emerging and Advanced Technology/Video in Print Promotion encouraged mailers to integrate direct mail with technology, providing an interactive experience for customers. Mailers who created mailpieces that use at least one form of approved emerging or advanced technologies received a postage discount.
The Direct Mail Starter Promotion:
In an effort to provide opportunities for this market segment to grow and attract new mailers, the Postal Service is introducing a limited time offer of a postage discount on mailpieces that contain print-mobile technology.
The Personalized Color Transpromo Promotion:
Mailers are encouraged to invest in color print technology by producing bills and statements that use personalized color transpromotional messaging. For eligible mailers, this promotion will provide an upfront postage discount.
The Mobile Shopping Promotion:
The 2017 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail to create a convenient method for consumers to do their shopping.
*All USPS Promotional Program information/graphics are directly from postalpro.usps.com. All additional program information can be found at https://postalpro.usps.com/promotions#cat-subsection-0
Click here to see USPS Promotion schedule
FOR IMMEDIATE RELEASE
MARCH 22, 2017
PRINTING EXCELLENCE IN THE TRI-STATE REGION RECOGNIZED
Schumann Printers, Inc. Announced As Award Winner
In the 2017 Graphics Excellence Awards
Pewaukee, WI – The Great Lakes Graphics Association (GLGA) has announced that Schumann Printers, Inc. of Fall River, WI is an award winner in the 2017 Graphics Excellence Awards competition. The judging was conducted on March 7-8, 2017 by a team of independent judges. The GEA competition is one of the largest printing competitions in the nation. Schumann Printers, Inc. won…Read More
October 25, 2016
Dear Valued Customer,
Reports on the Mailers Scorecard provide mailers with an overview of mail preparation quality and allows mailers to view detailed error information. The results displayed in the Mailers Scorecard are used to determine when additional postage should be assessed. Postage Assessments are generated when the total pieces in error exceed an established threshold. Schumann Printers, Inc. will not be responsible for the additional postage caused by errors from mailings that are not generated by Schumann Printers, Inc. Monthly Statement will be sent out to parties that exceed the established threshold and do not comply with Postal Regulations that generate the additional postage.
As a Mail Service Provider we take great pride in how we submit our Customers Mail to the United State Postal Service. We work closely with the USPS to Streamline the Acceptance, Induction and Verification of Mail, by using Full Service Intelligent Mail, Move Update and e‑induction. For more information on how to prepare Full Service Intelligent Mail, speak with: The Postal One Help Desk 1-(800) 522-9085 option 3 & 6
October 7, 2016
Our new polybagger from Sitma will make every customer want to wrap their product. This new technology will diversify our capabilities to provide our customers with a wide-range of wrapping possibilities for their product. Below is the press release from Sitma.
SCHUMANN PRINTERS INC CHOOSE SITMA !
Schumann Printers, Inc. in Fall River, WI has selected SITMA to provide the company with a leading-edge automatic film wrapping system (model 1050). Schumann Printers, Inc. is a family owned heat-set web printer producing short, medium, and long run publications and catalogs for over fifty years. From file transfer to finishing, the company exemplifies its position as the most sophisticated plant in the publication printing industry.
SITMA is the world leader in printed media, packaging and distribution systems with over 8,000 systems installed world-wide. People Moving Ideas is SITMA’s motto and that is how Sitma’s model 1050 comes to boast the most innovative film (and paper) wrapping technology available and why it is the benchmark for high speed applications in a production environment. The fully electronic system, capable of processing up to 21,000 packages per hour, represents an intelligent solution for the most challenging of applications. The wrapper design allows for electronic control of product length and height, allowing for products of variable sizes to be processed simultaneously. A unique film unwinding system allows for efficient film tracking control and automatic film reel splicing.
Schumann Printers, Inc. and SITMA have each been in business for fifty years and the companies share a dedication to helping to grow customer’s business by bringing an array of services and fresh ideas to fulfill their growing needs and by offering new and innovative technologies to increase productivity and overall quality. Mark Schumann, the company’s Vice President explained why they selected SITMA: “We decided on SITMA based on the equipment’s durability and ease of use as well as for the company’s reputation”. The new 1050 system is being installed at the company’s Wisconsin facility and will be ready for production in the Fall of 2016. SITMA’s collaborative business partner, Muller Martini, was instrumental in advising Schumann Printers, Inc. about SITMA’s many capabilities which helped the parties come to an agreement.
Established in 1965, Sitma is a world leader in printed media, packaging and distribution systems with with thousands of systems installed worldwide. Now active in over 70 countries, Sitma began its business by manufacturing equipment for the packaging industry. Since that time, it has expanded its specialties within the graphic arts industry supplying high quality solutions dedicated to the newspaper, magazine, book and direct mail/fulfillment industries as well as in the intralogistics and food packaging industry. Sitma USA, headquartered in St. Paul Minnesota, provides sales, customer technical support, training, parts, and system remanufacturing to the North American market with a dedicated team of experienced personnel.