2019 USPS Promotion Programs Announced

February 1, 2019




Tactile, Sensory and Interactive Mailpiece Engagement Promotion:
Promotion Period: February 1 – July 31, 2019

Encourages mailers to enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.


Emerging and Advanced Technology Promotion:
Promotion Period: March 1 – August 31, 2019

Encourages mailers to incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, multichannel mail integration with Addressable TV or digital assistants into their direct mailpieces. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.


Earned Value Reply Mail Promotion:
Promotion Period: April 1 – June 30, 2019

Encourages mailers to continue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards by providing them with a financial benefit when their customers put those pieces back in the mail. New Participants will earn a 3 cent credit per counted reply piece between April-June of 2019. Repeat participant must meet a threshold equating to 95% of the volumes counted during the same period in 2018 to earn the 3 cent per piece credit. Credits may be applied to postage for First-Class mail presort & automation cards, letters and flats and Marketing Mail letters & flats, and must be used by December 31, 2019.


Personalized Color Transpromo Promotion:
Promotion Period: July 1 – December 31, 2019

Enhances the value of First-Class Mail by encouraging mailers of bills and statements to incorporate color messaging in order to foster a better connection and response from their customers. First-Class Mail presort and automation letters—bills and statements only—that meet the dynamic print and personalization requirements will be eligible for an upfront 2% postage discount during the promotion period. First-time participants must meet only the dynamic color print requirements.


Mobile Shopping Promotion:
Promotion Period: August 1 – December 31, 2019

Encourages mailers to integrate their direct mail pieces with mobile technologies that facilitate a convenient online shopping experience for consumers during the holiday season. There are many new mobile barcode formats that can be leveraged to qualify for this promotion, in addition to the use of PaymentQRs to facilitate a seamless shopping/purchase experience. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.


NEW! Informed Delivery Promotion:
Promotion Period: September 1 – November 30, 2019

Encourages mailers to adopt use of the USPS’ new omnichannel tool, Informed Delivery. Participants may create Informed Deliverycampaigns through the Portal or submit elements through their eDoc submission. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discountduring the promotion.

*All USPS Promotional Program information/graphics are directly from postalpro.usps.com. All additional program information can be found at https://postalpro.usps.com/promotions


Click here to see USPS Promotion schedule


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©2017 COPYRIGHT SCHUMANN PRINTERS, INC.
ALL RIGHTS RESERVED

TERMS AND CONDITIONS
©2018 COPYRIGHT SCHUMANN PRINTERS, INC. ALL RIGHTS RESERVED