Beating Rising Rates: 3 Ways Publishers Can Save on Postal Costs
With the recent announcement of proposed July increases, publishers in the print industry face a critical moment in managing postal expenses. As key players in the distribution of mailed materials, it's important to adopt strategies that decrease costs while maintaining the integrity of your mail channels. Here, at Schumann Printers, we want to share three helpful ways for publishers to reduce postal spending:
1. Optimize Your Mailing Lists:
Enhance the effectiveness of your direct mail campaigns by ensuring your mailing lists are meticulously compiled and up-to-date.
Eliminate wasteful spending by removing duplicate copies, correcting inaccuracies in addresses, and purging deceased or opt-out data files.
A cleaner list not only improves response rates but also enhances overall campaign ROI. Dive into our comprehensive guide to learn strategies on how to clean up your data on your mailing lists.
2. Seize Discounts with 2024 USPS Promotions and Incentives:
Publishers can capitalize on USPS promotions and incentives designed to stimulate mail volume and innovation. By participating in these programs, you not only reduce postal costs but also unlock additional benefits and rewards.
Incorporating elements such as scents, special inks, QR codes, business reply mail (BRM), and more can grant your eligibility for these promotions while also adding value to your mailings. See the 2024 promotions calendar here.
Not sure how to sign up? Use our step-by-step guide to get signed up so you don’t miss out on these savings here.
3. Leverage the Power of Customer Gateway:
Take control of your postal accounts and expenses by harnessing the capabilities of Customer Gateway. This centralized platform empowers publishers to manage their accounts efficiently, minimizing the risk of unnecessary service fees.
Seamlessly track and optimize postage expenses, streamlining operations and maximizing cost-effectiveness.
Our user-friendly how-to guide ensures a smooth transition to this invaluable resource, putting you in the driver's seat of your postal expenditures.
By implementing these measures, you not only safeguard your bottom line but also strengthen the efficacy of your print distribution channels. We hope these tips and guides help in ensuring your continued success.