Postal Update: New Catalog Incentive for July 14, 2024

Written By Brooke Schumann

Exciting news for catalogers! Starting July 14, 2024, USPS is updating the Domestic Mail Manual with a new Catalog definition. Along with this, a special Catalog Incentive Price discount is available for catalog mailers who meet the new definition and all other eligibility requirements. This incentive applies to all USPS Marketing Mail products (except for EDDM-Retail) and Bound Printed Matter flats and parcels. You can find the detailed requirements in the FAQ document on PostalPro under Catalog Incentive.

Qualifying Catalog Criteria

To qualify, your catalog must:

  • Be at least 12 pages long (6 sheets of paper printed front and back).

  • Be bound or fastened along one edge (stapled, glued, sewn, etc.).

  • Be any shape (letter, flat, or parcel).

Additionally, your catalog must include:

  • An organized, illustrated, descriptive listing of products or services for sale.

  • Prices or a method to determine prices.

  • Fulfillment information and options (shipping methods or pickup options).

  • Enough information for placing an order (order form, mailing address, phone number, web address, or QR code).

Get ready to boost your savings with this exciting new incentive!

Brooke Schumann
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